Market Intelligence For The Education Sector
About Green Shoots
Green Shoots was founded in 2018 as an independent market research company with a mission to provide high level research and consultancy services to the education sector.
As specialists in the education sector we have experience of conducting research in schools, universities, and the English Language teaching sector. Although we are based in the UK, our projects are truly international.
As members of the Market Research Society and BESA, we pride ourselves on the quality of our work, whether that be conducting wide-reaching online surveys, in-depth interviews, desk research, training days, or simply consultancy services.
Services That We Offer
We provide full service market research support, from project brief through to final delivery of findings with recommendations. Examples of the types of projects we offer include:
- Market landscaping research, useful for identifying opportunities in the market
- Impact evaluation research, to measure outcomes based on an intervention
- New product development, to support development of new products and services
- Brand perception analysis, to understand what your brand means to your customers
- Customer satisfaction, to measure how satisfied your customers are
- Advertising and communications testing, to maximise the impact of marketing spend
- Thought leadership research, to help our clients lead the conversation
- Recruitment of teachers to take part in research, which we do through our dedicated teacher research panel
Who Do We Work With?
We work with a wide range of leading education companies, ranging from world renowned higher education institutions to international qualifications providers, and from small scale Edtech start-ups to the established leading educational publishers. We help our clients better understand all key stakeholders in the education process, including educators, students and parents.
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It’s been a pleasure working with Green Shoots on our recent project. Mike provided a detailed proposal and was happy to make changes and rejig costings while we worked out the detail of what we wanted to do. All through the project, Green Shoots have been dynamic and responsive to change requests. Aside from this much valued adaptability, the quality of the work has been exceptional.”
Anna Gilbert, Audience Insight Manager, Taylor & Francis
“
Green Shoots exceeded all our expectations. We gave them a terribly tight deadline and they produced an extremely valuable piece of work for us against the odds. The final presentation was slick, engaging and extremely helpful in sharing the information with the rest of the company. It’s created a sense of excitement about the project, which is a wonderful result!”
Hayley Down, Senior Commissioning Editor, Oxford Children’s Books
Our latest education research insights
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What do teachers think about the CAR recommendations?
In our latest research we surveyed primary and secondary school teachers in England to find out what they think about the recommendations coming out of the Curriculum and Assessment Review. The survey found cautious optimism, albeit with some concerns raised. The full report can be downloaded for free here, and key findings can be found…
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What does ICT provision in UK schools look like?
In our latest research we surveyed primary and secondary schools teachers in the UK to find out what ICT provision looks like in their schools. The survey was wide-ranging covering a number of topics. The full report can be downloaded for free here, and key findings can be found below. Quality of ICT provision in…
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What do international students want when choosing a study destination?
It is a challenging time for the international higher education sector and the competition to attract international students has never been fiercer. Students are clear that they expect world-class teaching, but they also want affordability, work opportunities, and a welcoming environment. Our new report gives voice to 200+ international students attending universities around the world,…
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Key Stage 2 SATs report 2025
As part of our ongoing research programme to understand the schools market, we have conducted an online survey with teachers to capture their experiences of the 2025 Key Stage 2 SATs. The report explores: To download the report for free, please click here and complete the short form. If you have any questions about this…
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Green Shoots launches international teacher panel
To support growing demand for research with international schools, Green Shoots Market Intelligence has launched an international teacher research panel to help our clients better understand the needs of international school teachers, get a clearer view of the international school landscape, and identify market opportunities. Offering a wide range of research services including: Through the…
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2025 School-Sector Landscape Report
The fourth edition of Green Shoots’ annual teacher survey has found a sector facing challenges on multiple fronts. Below are the key headlines with the full report available to download here. Teacher feedback on the macro-education landscape Teachers assessing the national school landscape described a sector that is battling challenges on multiple fronts. Some of…
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